The study also found that 2/3 of respondents are worried about being scammed when purchasing tickets, however, the amount of ticket-buyers worried about being scammed far surmounted the percentage who actually fall victim to these scams.

It also noted that 72% of concertgoers would attend more events if purchasing tickets online felt more secure/

"Our survey found that the vast majority of ticket-buyers surveyed felt so insecure when purchasing tickets online that they avoided doing it as much as they might like, with almost three-quarters saying they would attend more events if they felt more secure," Aventus said.

In addition, 80% of respondents would be more likely to purchase a ticket if they could avoid secondary marketplaces like Viagogo or Craigslist

Last, the survey noted that 54% felt that their perception of the artist had been negatively impacted following falling victim to a scam. "Taken together, the results of this latest survey show that ticket scams are reputationally damaging to the industry as a whole, from primary sellers to secondary markets (whether good or bad actors) to artists and bands. Venues, too, take a large amount of the flack on the ground, dealing with disappointed and frustrated would-be-attendees who fail to gain entry following a scam," it said.