In last month’s column, Part 2 of my personal branding series, I identified steps you can take to accurately identify your individual brand and develop your marketing strategy. This month I will be wrapping up the series by talking about how to advance your marketability using both conventional and non-traditional tools.
Once you have designed your marketing plan and created your marketing literature, it is now time to begin the advertising process. It is critically important to network into key groups with a strong personal brand. While the internet makes networking a much easier process than it used to be, electronically marketing yourself is not necessarily a substitute for face-to-face meetings.