For the first time in recent years, credit card fraud -- which remains the highest fraud type for online retailers -- has dropped from 59 percent of total fraud found in the 2016 holiday week to 42 percent of total fraud found in 2017 the holiday week. This represents a 29 percent decrease from last year’s four-day holiday weekend and demonstrates that online retailers are making strides in their ability to identify and prevent card-not-present (CNP) fraud which has been on the rise since brick and mortar retailers have increased their adoption of EMV card technologies.

Data from iovation also showed that consumers are doing more of their holiday shopping online in general, with transactions occurring solely on Black Friday and Cyber Monday falling over the past several years. This is the result of a shift in sales strategy from online retailers, who are now extending promotional deals beyond the holiday shopping weekend. iovation’s data shows that 62 percent of consumer’s online retail transactions from Black Friday to Cyber Monday originated from mobile phones/tablets, compared to 55 percent from last year’s holiday season, continuing an increase in m-commerce during the holidays and year-over-year.