eBay Launches eBay Authenticate to Prevent Counterfeiting
eBay is developing a new authentication program for some of its higher-end items to create a network of professional authenticators it can use to verify that products are legitimate.
Under the name eBay Authenticate, the program will begin with a pilot program in the US for top-end handbags. It plans to spread to more items throughout the year and hopes to grow the program internationally.
When listing an item in the target inventory set—such as high-end handbags—sellers will have an opportunity to opt-in to the authentication service for a fee. In return, there will be messaging on their listing that highlights that the item will be reviewed by a professional authenticator before it’s delivered to the buyer. If the item sells, a professional will authenticate the item. If the item passes inspection, the item will be forwarded to the buyer.