Consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules.
A survey of 26,000 consumers in 26 countries – whose findings are summarized in Accenture’s Dynamic Digital Consumers – reveals that more than half (54 percent) of consumers surveyed said they plan to buy a smartphone in the next year, up from 48 percent in last year’s survey. Chinese consumers are the main drivers of this upturn, with three-quarters (74 percent) of respondents in China saying they intend to purchase a smartphone in the coming 12 months, up from less than two-thirds (61 percent) in last year’s survey. The number of respondents in India and the United States who said they plan to buy a smartphone in the coming 12 months also increased by double digits over last year, to 79 percent in India (from 68 percent last year) and 52 percent in the United States (from 38 percent last year).