In an earlier era, business decisions were often made based on gut instinct, golf games, politics, and very occasionally market research. Since that time, organizations have moved away from this type of marketing and adopted a more research-backed, results-driven approach to business.
Today, businesses of all sizes and types rely on research, obtained through data mining, to help them see the big picture and identify trends and patterns that can help create operational efficiencies. With the concept of “Big Data,” every piece of data (from digital to conventional) is a potential piece of information that can be tracked, collected, sorted and analyzed.