Using Badges to Realize Special-Needs Kids' Disney Dreams
The Kraddick Foundation didn’t seek out badging help from Diamond Business Services, Inc.
The Kraddick Foundation – started by nationally syndicated radio personality Kidd Kraddick – didn’t seek out badging help from Diamond Business Services, Inc. It was the other way around. A long-time listener of Kraddick’s morning radio show, which began in Dallas, Diamond Business Services president Charlia Pence was inspired after hearing a particularly heart-wrenching broadcast.
Kraddick spoke of his Foundation’s work with chronic and terminally ill children and funding an all-expense paid trip to Walt Disney World in Florida each year. The story tugged at the heartstrings of Pence, who has a healthy daughter that she adopted from Russia.