Despite Concerns, Most Americans Doing Little about Personal Data Security
While American shoppers say they are very concerned about the safety of their personal information following the massive security breach at Target, many aren’t taking steps to ensure their data is secure.
According to a new Associated Press—GfK Poll, Americans say they fear becoming victims of theft after the breach, but they are apathetic in protecting their data. Nearly half of Americans say they are extremely concerned about their personal data when shopping in stores since the breach. Sixty-one percent say they have deep worries about shopping online, and 62 percent are very concerned about making purchases from their mobile phones.