Comparing Surveillance Options for SMBs, Enterprises
During the past 20 years, product technology within the analog security video industry had been very stable, with only minor product advances.
In the analog security video boom, end users’ surveillance needs were very similar, regardless of their company’s size, but today’s surveillance product technologies are rapidly changing this historical norm. The needs of small and midsized businesses (SMBs) are moving in the opposite direction of enterprises, where the surveillance needs are getting more closely aligned with the enterprise’s IT requirements. What makes these market segment observations interesting is that all end user needs are largely based upon the available product technology. This is evidence that the significant product technology introductions over the past five years are going to become mainstream.
During the past 20 years, product technology within the analog security video industry had been very stable, with only minor product advances. In fact, for many years the only real differences were price based. Pricing has a wide range of possible impacts on the market, but those tend to be the opposite impacts of product technology. Between enterprises and SMBs, product technology over price has the greatest influence. So as product technology advances, new market opportunities become available to end users of any means, independent of price. This is where the IP surveillance products are changing the SMB markets and showing big surveillance product technology requirement differences, provider changes and price variations.