According to a 2011 report from IT analyst firm IDC, the world’s information is doubling every two years. In 2011 the world was expected to create a staggering 1.8 zettabytes of data. By 2020 the world is expected to generate 50 times the amount of information and 75 times the number of "information containers" while IT staff to manage it will grow less than 1.5 times.