We often talk about business continuity in practical, pragmatic terms. But it’s important to remember that when a crisis hits a company, no matter how well prepared that company is, emotions will run high.
A fire or flood at a company location, a violent incident or a weather catastrophe that hits multiple stores or facilities across a region: any of these things will cause damage, injuries and perhaps deaths. If it’s your company, the people in danger are your friends and colleagues. If the disaster extends outside your organization’s walls, your family may be threatened as well.