As hurricane season approaches, Homeland Security's Ready Campaign and The Advertising Council are reaching out to small businesses and encouraging them to "define their day after" by putting emergency preparedness at the top of their to-do list. A series of national public service advertisements (PSA) entitled "Procrastination" were released nationwide today for radio, print, internet and outdoor media. These PSAs focus on what can happen when a business owner chooses to place making an emergency plan at the bottom of their to-do list. The theme taps into the natural tendency for individuals to put off making plans for another day.
According to the U.S. Census Bureau, small businesses employ more than half of all Americans. However, Institute for Business and Home Safety research shows that, at the minimum, one in four businesses never reopen following a disaster.