And anyone who rides a Harley knows the mantra. You don't buy a Harley, you buy a new lifestyle. It's a lifestyle, they say, where people have that magnetic bond among Harley owners, regardless of status or income. It's where these folks always feel compelled to pass through the doors of every Harley store, even if it's just to swap travel stories with the staff.

Such a unique pull has customers and passers-by dropping into the Mackie Harley-Davidson Buell dealership off Highway 401 in Oshawa, Ontario, one of the busiest highways in Canada, at all hours.