Social Media Monitoring Picks Up Speed
Tools for monitoring Americans online are increasingly accessible and affordable to authorities, especially as people continue to post publicly on social media.
According to NBC News, there is a growing customer base for Internet-monitoring contractors who sift through personal details readily available online. Some schools began enlisting these services to follow students on social media and monitor for cyber-bullying. The future could very well include searching for references of illegal downloads or insurance companies seeking non-smokers’ online confessions.
Twitter, for example, has an exclusive “firehose” of data available to a growing number of third parties (for a fee, of course).
However, software is not always the best interpreter of human data. For example, searching for hashtags of #meth or #shootout could be more about an episode of “Breaking Bad” than any actionable intelligence, the article notes.