As you read through this year’s Security 500 Report and the advertisements surrounding it, you may not realize how much marketing’s mission is intertwined with security’s. Perhaps a digital marketing conference would be as valuable to you as attending a security industry event because the era of collecting, analyzing and interpreting information to identify risks and predict threats has arrived. Scorned for its use by three-letter government agencies, the results are clear. It works. The Predictive Revolution is the culmination of a three-stage evolution in risk and security practices.