Commerce Department, Retailers to Build Facial Recognition Guidelines
Facebook, Wal-Mart and other companies planning to use facial-recognition scans for security or tailored sales pitches are working to build the rules for how images and online profiles can be used, according to Newsday.
The U.S. Department of Commerce will start meeting with industry and privacy advocates in February to draft a voluntary code of conduct for using facial recognition products, and the draft will be ready by June.