Report Shows Consumer Distrust in Automakers that Have a Cyber Breach
Failure to prevent a vehicle hack could be devastating to a car maker's brands, says a new study.
In a KPMG survey of 449 car-owning consumers, 70% are concerned about the possibility of their car being hacked within the next 5 years. Additionally, 79% indicated that if their vehicle was hacked it would have a negative impact of their perception of that automaker. The concern cuts across generational lines, with 83% of baby boomers and 74% of millennials, saying a hack would damage their view of that automaker.