Organizations in almost every industry worldwide stand to benefit from employing social media monitoring, and many have already jumped on board. The world we live in is becoming increasingly digital, and social media has given people a place to meet, connect, converse, or just post their thoughts. With billions of existing social media posts and profiles and more being created daily, social media is one of the richest sources of information that organizations can use to aid in everything from loss prevention and asset security to customer engagement and brand awareness.
Social media monitoring tools have been around for a while, but mostly in the hands of marketers using them to track brand mentions and measure campaign effectiveness. Social media, however, contains so much more than just marketing insights. People post anything and everything on social media, including information about themselves, who they’re with, what they’re doing, what they plan to do, etc. that can help corporate security groups in an expanding variety of ways.