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Study Says Midsize Businesses Increasing IT Budgets; Investing in Analytics and Cloud Computing

January 17, 2011
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More than half of midsize companies are planning to increase their information technology (IT) budgets over the next 12 to 18 months, according to an IBM global study of more than 2,000 midsize companies representing more than 20 countries.

As a result, these companies are investing in a wide range of priorities including analytics, cloud computing, collaboration, mobility and customer relationship solutions.

'Inside the Midmarket: A 2011 Perspective,' commissioned by IBM and conducted independently by KS&R, Inc., found 70 percent of midsize companies are actively pursuing analytics technology to better understand their customers, make better decisions and become more efficient. The study also shows growing adoption of cloud computing among midsize firms, with two-thirds either planning or currently deploying cloud-based technologies to improve IT systems management while lowering costs.

Other key findings include:
 

  • 53 percent of respondents expect their IT budgets to increase over the next 12 to 18 months, 31 percent expect they will remain unchanged and 16% think they will decrease or are unsure.
  • Security (63 percent), customer relationship management (62 percent) and analytics / information management (59 percent) were cited as their 'Most Critical IT Priorities.'
  • 75 percent plan to upgrade their core IT systems to improve performance, security and reliability. Top expected benefits from cloud computing include cost reduction, better manageability of IT, improved system redundancy and availability.
  • To achieve their technology objectives, more than 70 percent plan to pursue a consultative (IT and business), versus purely transactional relationship with their primary IT provider. Top barriers to IT adoption cited were cost, difficulty in acquiring and deploying technology solutions, and lack of IT skills and resources.

Comparisons between the current study and those from 2009 also reveal a shift from a predominant focus on cost control and efficiency to a greater emphasis on growth initiatives. Today, 21 percent characterize their strategic mindset as 'efficiency and cost control', with the majority (79 percent) concentrating on customers, growth and innovation. In 2009, 53 percent characterized their company mindset as one of efficiency and cost control', with less than half (47 percent) focused on growth, innovation and customers. This change is reflected in the increased adoption of analytics and predictive technologies that have become more affordable and widely available for midsize companies.

 

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