Consumers have readily adopted digital commerce. Routes to interact and transact now converge into omnichannel ecosystems featuring multiple and sometimes hybrid, customer touchpoints. These touchpoints now also encompass more in-person interactions as consumer behavior begins shifting back towards pre-pandemic patterns in many parts of the world. Unfortunately, fraud networks continuously adjust and adapt to capitalize on all touchpoints and leverage newer digital norms to their advantage.

Organized fraud groups utilize the anonymity of digital ecosystems to carefully nurture stolen and synthetic identities. Fraudsters leverage these low-barrier entry points to launch highly nuanced scams to acquire or strengthen consumer identity information. These efforts lead to many types of fraudulent activity, including taking over established consumer accounts and creating fraudulent accounts using actual consumer information or by creating synthetic identities.