The Upholding Protections for Health and Online Location Data (UPHOLD) Privacy Act was introduced to the Senate. The legislation would prevent companies from profiting off of personally identifiable health data for advertising purposes.
It would also allow consumers greater access to and ownership over their personal health information, restrict companies’ ability to collect or use information about personal health without user consent and ban data brokers from selling location data. Recent reports have illustrated how social media companies are collecting and data brokers are selling location data that could be used to identify women seeking reproductive healthcare services.