Data privacy will continue to be a big focus for businesses in 2023. The U.S. states of Virginia, California, Colorado, Connecticut and Utah have already enacted or plan to enact legislation this year. We have also seen positive momentum around federal legislation with the American Data Privacy and Protection Act (ADPPA) and more government and regulatory agencies are getting involved, like with personal financial data rights.
Business-impacting regulations will keep coming and they will not be going away. So security professionals must be prepared, no matter the size of the organization. Company trust is also going to have a more significant impact on customers’ buying decisions. While these major changes can be overwhelming, there are several steps that businesses can take now to help comply with rapidly-evolving data privacy regulations and maintain trust with consumers.