Startup owners and small business leaders often only associate Fair Information Practice Principles (FIPPs) with government organizations, international trade or federal agencies. However, these guidelines provide a straightforward data privacy baseline for small companies operating under a business-to-business (B2B) model. Though this framework was initially developed on a foundation of sectoral laws, actionable strategies have developed out of the five FIPPs documented by the US Federal Trade Commission (FTC), that can be applied with ease to startup companies. Enforcing FIPPs best practices such as consent collection, transparency and security within B2B organizations provides a robust framework for ensuring that personal data, a customer’s most critical asset, is protected.