For all the time cybersecurity leaders have spent protecting data at rest and creating consent processes for the data that websites collect, a recent spate of lawsuits focus attention on an entirely different part of the tech stack — the data that websites collect, and more specifically, how this data is collected from users’ browsers.
Tracking the web trackers has been a blind spot for many companies. Gaining access just to see the full extent of what’s happening between third parties and users’ browsers is hard enough; monitoring and protecting this vastly expanded attack surface requires new tools and a new outlook altogether.