The assumption with cloud-native companies is that all of their applications and infrastructure are designed for, built in, and run on public cloud providers. Security for these business-critical applications is paramount and requires a unique approach. Hence, the market for what Gartner dubs cloud-native application protection platforms (CNAPPs).
The catch is that even the most cloud-first organizations still have developers working on laptops, crafting their company’s “crown jewels” — the application code that wins in the market share from competitors. Truly innovative companies are using technology as a differentiator and are developing their crown jewel application code in house. Today, this is as true of banks and traditional logistics companies as it is of Software as a Service (SaaS) or Silicon Valley tech companies.