IP video surveillance can be an effective loss prevention strategy for retailers. However, quickly locating people, objects, or events of interest within the video can be a manual process for many retailers that ends in operator error or missed incidents. This challenge is where analytics powered by artificial intelligence (AI) come into play and can help loss prevention or retail security teams efficiently find vital information and best discern when an incident of concern has occurred. 

It was only about 20 years ago that video analytics were in their infancy stage, providing not much more than basic motion detection. But today’s analytics have seen significant technology advancement. Using sophisticated technology, video analytics can help eliminate false alarms since, in many cases, they can distinguish between a person, an animal, or a vehicle. This type of intelligence allows retailers to spend time only on alarms and investigations that matter most.