Going digital is right at the top of the organizational agenda, providing the foundation to increase efficiency, reduce cost and drive an enriched user experience through real-time fulfilment. Digital technologies can provide organizations with a platform to understand more about their users than ever before, unlocking the value of personal data.
However, organizations face complex challenges while grappling with the digital journey. How do business leaders find the right balance between leveraging personal data for insight-based decision-making and maintaining privacy, security and ethics?