Growing a personal brand from your bedroom has become big business for social media influencers — the industry has an estimated value of around $16.4 billion in 2022. But as follower numbers rise and viewer counts increase, so do the risks faced by online celebrities.
This threat was recently highlighted by the case of Ava Majury, a 15-year-old influencer who has more than 1.2 million followers on TikTok. Her father Rob, a retired police lieutenant, shot and killed an alleged online stalker attempting to enter the family home in Naples, Florida.