La Aurora Tobacco Company, the oldest tobacco firm in the Dominican Republic, needed to boost operational efficiency in order to expand. The family-run business was founded in the early 20th century in Santiago, the second largest city in the Dominican Republic.
What began as a small, family-run business on a few parcels of land later grew into a large cigar brand. Since then, the firm has become one of the top employers in the Caribbean region and a tourist attraction for travelers visiting the Dominican Republic.