Data security is top-of-mind for businesses of all kinds as reports of data breaches hit the news with increasing frequency. Despite policies and ongoing appeals to employees to do everything within their power to protect critical company and customer data, breaches happen. Why? Often because these companies and their IT leaders are taking the wrong approach as they attempt to communicate key messages to employees.
Dry policies and once-a-year required in-house training is not enough to create a strong security culture. But a strong security culture is exactly what companies need. How to get there? By taking a marketing campaign approach to internal security communication efforts.