Nearly half of privacy requests last year were to stop the sale of personal data
New research from DataGrail shows that nearly half of privacy requests sent in 2020 were to stop the sale of personal data to a third-party. The 2021 The State of CCPA: Benchmarking CCPA Trends Across Consumer (B2C) Brands report examined how California consumers are exercising their privacy rights according to the California Consumer Privacy Act (CCPA), which went into effect on January 1, 2020.
The research found that consumers are increasingly concerned about their personal information and how it is used. It also underscores that the number of data subject requests (DSRs) companies receive varies wildly, depending on their privacy practices.