Cybersecurity teams are traditionally tasked with keeping bad actors out of company networks and cloud infrastructure. But social media campaigns designed to spread false information about companies is a growing issue and will soon be a top-level concern for security professionals and executives in every industry.
In fact, one of the major trends of 2021 (and beyond) will be the rise in misinformation campaigns to help drive up the costs of ransomware payments and, in some cases, influence markets to manipulate stock prices. Large multinationals and big companies with high-profile brand reputations on the line will be hardest hit since bad actors target them as prime sources for the extortion of money.