The pandemic has put an indefinite hold on attending live sporting events, conferences, concerts and other mass gatherings, giving venues a unique chance to reevaluate their operating procedures. Around the world, local economies, governments and public venues are experiencing varying degrees of opening, most still far from a return to pre-pandemic levels.
While venue management was once centered around promoting the event people came to see, venue owners are now faced with a new challenge — security in an unfamiliar threat landscape. How can venues promise public safety during a time where social distancing is a necessity, and event spaces must be full to capacity to turn a profit? How do venues create an experience that will entice consumers to return to an in-person event while feeling confident that their health and safety is the top priority?