Research shows how consumers are using the California Consumer Privacy Act
DataGrail released a Mid-Year CCPA Trends Report, which uncovers how the California Consumer Privacy Act (CCPA) is affecting consumers and businesses. The proprietary research finds that people are regularly opting-out of companies who sell their personal information, with “do-not-sell” being the most commonly exercised right, occurring nearly 50% of the time over access and deletion requests.
Californians are exercising their CCPA rights to access & delete their data, and opt-out of their personal information being sold according to the research: