Research Confirms Links Between Cyber Attacks, Consumer Purchasing and Brand Loyalty
The findings suggest businesses must manage uncharted challenges with the rise of cybercriminals now making breaches public, regardless of ransoms paid.
The study found that one in four consumers will abandon a product or service in favor of a competitor after a single ransomware-related service disruption, failed transaction, or instance of inaccessible information. It also found that tolerance for the events quickly deteriorates, with: