Bill Introduced to Ensure Transparency for Third-Party Sellers of Online Product Sales
The Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers (INFORM) Act would mandate online retail marketplaces that include third-party sellers of consumer products to authenticate the identity of “high-volume third-party sellers,” which will help equalize transparency among brick-and-mortar retailers and prevent organized retail crime rings from stealing items from these stores to resell those items in bulk online.
“Criminal third-party sellers trick consumers into buying counterfeit and hazardous products online. This bipartisan bill provides information so that consumers can distinguish between genuine retailers and frauds in the internet marketplace,” said Dr. Cassidy.