The security incidents affect customer privacy/safety the most — 54 percent report customers were greatly or somewhat harmed by an incident. In fact, 79 percent of companies agree that customer/partner demands for cybersecurity reporting have intensified in recent years. More than one-third of companies agree that they have lost business due to either a real or perceived lack of security rigor. Additionally, 82 percent of decision makers agree that the way customers and partners perceive security is increasingly important to the way their firm makes decisions.