Hurricane season is here, and business leaders are once again asking themselves: Is my company prepared?
Often, the answer is “no.” Despite total annual U.S. hurricane damages now regularly exceeding $100 billion, the majority of businesses remain insufficiently protected against hurricane-related catastrophes. Even among the Fortune 1000, more than 50 percent of companies delay preparation efforts until the first-named storm of the season – and that approach can be costly, not only in terms of immediate wind and water damages, but in terms of a company’s reputation and long-term profitability.