IIA Releases White Paper and Survey on American Public Opinion on Internet Privacy
The Internet Innovation Alliance (IIA) released a survey showing that Millennial Americans – like older generations – are concerned about the privacy of their online personal information and whether online technology and social media companies are taking the appropriate steps to safeguard the personal information of consumers.
As revealed by the survey, three-quarters (74%) of all U.S. adults worry that their financial and personal data will be hacked. Three out of four (75%) are not in favor of their online data being used to make content and advertising more relevant, or for commercial purposes (76%). And, of note, a very strong consensus exists among Americans (72%) for a single, nationwide online data privacy law. These trends are common across different demographic groups of consumers; rural and urban, younger and older, and consumers of different races share similar views on online privacy.