Survey Shows Consumers are Abandoning Brands after Data Breaches
Three-quarters of consumers would stop engaging with a brand online following a breach and half would not sign up for an online service that had recently been breached, a new survey shows.
The Ping Identity survey reveals many consumers are making drastic changes to the ways they interact with companies and secure their own personal data following a breach:
“With the prevalence of data breaches and leaks, enterprises must have the proper controls in place or they become at risk of losing consumer trust and business,” said Sarah Squire, CTO Office, Ping Identity. “In the same way that brands are expected to provide user-friendly experiences, they also must understand the value and importance of strong identity management strategies.”