Protecting sensitive customer data is a huge priority for today’s organizations, which face intensifying regulatory and compliance pressures and unwavering customer expectations. A single data breach can take a tremendous toll on customer loyalty; 70 percent of consumers report they would cease doing business with an organization in the event it experienced one.
Great strides have been made in ensuring data privacy through a diverse (and still growing) set of techniques, from fortifying networks and servers against external cyberattacks, to using artificial intelligence (AI) to identify and redact and/or encrypt sensitive digital data, to implementing strict policies (even at the office printer!) to ensure only authorized employees can print documents containing private information.