Retailers Achieve Record Email Trustworthiness Leading into Holiday Shopping Season
Two hundred of the largest online retailers are taking consumer email protection and convenience seriously, according to analysis by the Internet Society’s Online Trust Alliance.
“Although email unsubscribe and security practices may not win any retail customers, it can certainly lose them, and retailers appear to be paying attention,” said the Technical Director of the Internet Society’s Online Trust Alliance, Jeff Wilbur. “Our research shows that retailers are working hard to eliminate email compromise and impersonation, while generally making it easier than ever for consumers to unsubscribe from marketing emails. We’ve noted there’s still plenty of room for improvement and one or two worrying trends, but overall this shows a serious commitment to improving the online shopping experience.”