83% Avoid a Business Following Breach and 21% Never Return
Almost half (44%) of US consumers have suffered the negative consequences of a security breach or hack, according to new research conducted on behalf of secure payments provider to contact centers, PCI Pal. The findings suggest that the combination of high-profile recent breaches, headlines devoted to new data privacy regulations such as the GDPR and California Privacy Law, and personal experience have put security concerns front and center for American shoppers.
“While security breaches are not new, US consumers’ attitudes towards them seem to be changing significantly - with the vast majority of Americans now reporting that trust in security practices (or lack thereof) influences not just where but also how, and how much they spend,” explained James Barham, COO at PCI Pal.