Every security professional should plan their career objectives and develop a broad range of experience and competencies. This is a proven method for achieving your career goals. Development of a personal brand is equally important and should occur simultaneously. It will positively affect both your reputation and your marketability.
Personal branding is a complex topic, so I will divide it into two segments. In this month’s first installment, I will discuss the basic underpinnings of branding: what it is, what good brands have in common, how to define yourself and develop your brand, and the overall importance of branding and its relevance today.