Hiring, Training and Retention at the Mercedes-Benz Stadium

When the Mercedez-Benz Stadium was being built, leadership at AMB Sports & Entertainment decided to aim high when it comes to the quality of experience for fans attending events and games there. One key factor to becoming an “elite” venue, says Joe Coomer, CSSP, Vice President, Security, AMB Sports & Entertainment, was the game day associates – including parking attendants, ushers, beer vendors, the popcorn guy and, of course, the security staff.

Coomer and his team surveyed security staff to find out what their key drivers were for retention, and it boiled down to three main factors: pay, parking and food.