Consumers Trust Biometrics for Mobile Banking and Payments
Eight in 10 bank customers want biometric authentication beyond the fingerprint in their mobile banking and payment apps, and 42% said they refuse to use mobile banking or payment apps that don’t have biometric authentication, according to a new survey.
“Most people use some form of biometrics every day, but they want more opportunities to use it to make their lives easier and more secure. Banks and payment providers have a huge opportunity right now to build brand trust by giving customers the user experience they want,” said Toby Rush, CEO and Founder of EyeVerify, which conducted the survey. “Those who are investing in biometrics authentication will be able to increase customer usage and reduce risk at the same time.”