Every year, building operators and security officers spend valuable time and resources planning and implementing dedicated measures to prevent structural graffiti damage. Despite a renewed focus on preventative strategies, reports of graffiti damage in the U.S. have steadily increased. Remarkably, ongoing damage has resulted in an estimated $12 billion being spent on the removal and cleaning of graffiti annually.
Often considered a victimless crime, the presence of graffiti can do immense harm to homes and businesses. As graffiti is commonly associated with criminal activity, it often affects an individual’s perception of the building. This perception – whether accurate or inaccurate – can ultimately deter potential customers from visiting a business, leading to less foot traffic and revenue loss.