With the rise of digital and cloud technologies, business models have evolved greatly. In recent years, we’ve seen an increasing number of businesses that are essentially “born in the cloud,” with infrastructure that is fully supported by cloud services. For example, Amazon Web Services (AWS) makes it affordable and easy to start an online company that can scale to compete with larger, well-funded rivals. Similarly, YouTube makes it easy to create and distribute promotional videos, while other social media channels, such as Facebook and Twitter, enable company messaging and marketing campaigns to reach millions around the world. The internet and the cloud are the great equalizers – allowing startups to effectively compete with established companies of any size.
But even brick and mortar companies are increasingly leveraging the internet and cloud services to expand their business. As traditional business models have changed to incorporate these resources, the security risks presented have evolved as well. In today’s world of digital business, the security risks faced by the majority of companies have largely shifted into the cyber realm.