More Consumers Would Use Mobile Wallets if They Gave Something Back
After several years of slow adoption, mobile wallets are finally starting to gain real traction with consumers, but many still need an extra push to turn their mobile wallet use into a true habit. A Points study, “The State of Mobile Wallet Loyalty and Engagement in 2016,” which identifies consumer pain points and desires for mobile wallets to offer insights into how loyalty programs, developers and merchants can create an optimal and engaging mobile payments experience. The report surveyed 1,500 consumers to better understand what the average consumer wants from their mobile wallet and how to drive continued engagement over time.
“Consumers are looking for that all-in-one solution when it comes to mobile wallets,” said Christopher Barnard, president at Points. “While adoption for mobile wallets has been gaining steam, loyalty is the missing piece to help users stay engaged in mobile wallets for the long haul. And on the flip side, the integration of loyalty into mobile wallets presents an incredible opportunity for loyalty programs to make their currencies more ubiquitous and more deeply engage their member base in a new way.”