US Consumers More Concerned about Safety, Security Than Canadian
Almost four in ten (37%) US consumers report that they are “always concerned” about their safety and security – five percentage points above the global average (32%).
According to a GfK survey of 21 countries, people in Brazil, Mexico, Turkey and Russia have the highest levels of worry; these are the only countries surveyed where more than half of consumers agree strongly – choosing “6” or “7” on a scale of 1 to 7 – with the notion of always feeling concerned about their safety. This anxiety is most pronounced in Brazil – about to host the 2016 Summer Olympics – where roughly two-thirds (64%) expressed the highest level of worry about their safety and security.